Company Overview:
Sigma Consulting Group is a distinguished recruitment firm providing end-to-end recruitment solutions and strategic business consulting services. With over a decade of expertise, we specialize in specialist executive search, volume recruitment, and RPO, catering to high-demand sectors across Africa.
About Our Client:
Our client is a dynamic organization operating in various industries, committed to driving growth and innovation through strategic marketing initiatives. They are seeking experienced Marketing Specialists to join their team in Lagos, Nigeria.
Role Summary:
As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote products, services, or brands. You will play a key role in driving brand awareness, customer engagement, and revenue growth through various marketing channels.
Responsibilities:
- Develop and implement marketing strategies to promote products, services, or brands.
- Conduct market research and analyze consumer behavior, trends, and competitors.
- Identify target markets and segments and develop targeted marketing campaigns.
- Create compelling content for marketing materials, including advertisements, brochures, and digital media.
- Manage digital marketing channels, including social media, email marketing, and website content.
- Monitor and analyze marketing performance metrics and adjust strategies as needed.
- Collaborate with internal teams, including sales, product development, and design, to ensure alignment of marketing initiatives with business objectives.
- Stay updated on industry trends, best practices, and emerging technologies in marketing.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Specialist or in a similar role.
- Strong knowledge of marketing principles, strategies, and tactics.
- Proficiency in digital marketing tools and platforms.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Strong project management and organizational skills.
Benefits:
- Competitive salary with performance-based incentives.
- Comprehensive benefits package including health insurance and retirement savings plan.
- Opportunities for professional development and career advancement.
- Positive work environment with a focus on teamwork and collaboration.
- Opportunity to work with a dynamic organization and drive growth through strategic marketing initiatives.
How to Apply:
Interested candidates should send their CV and cover letter to hiring@mysigma.io with the subject line “Marketing Specialist Application”.