Company Overview:
Sigma Consulting Group, based in Lagos, is a distinguished recruitment firm providing end-to-end recruitment solutions and strategic business consulting services across Africa. With over a decade of expertise, we specialize in specialist executive search, volume recruitment, and RPO, catering to high-demand sectors such as healthcare, technology, oil and gas, and e-commerce.
About Our Client:
Our client is a leading retailer based in Ibadan, Nigeria, specializing in eco-friendly and sustainable consumer products. Committed to promoting environmental conservation and responsible consumption, the company offers a wide range of green alternatives for everyday items, catering to environmentally-conscious consumers.
Role Summary:
As a Brand Manager at our client’s retail company, you will be responsible for developing and implementing brand strategies and initiatives to promote the company’s products and enhance brand awareness and loyalty. You will play a key role in shaping the company’s brand identity, messaging, and positioning in the market.
Responsibilities:
- Develop and implement brand strategies and plans to drive brand awareness, differentiation, and loyalty in the market.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive dynamics, and use findings to inform brand strategy and positioning.
- Develop brand messaging, value propositions, and creative assets, including advertising campaigns, packaging designs, and marketing collateral, to effectively communicate brand identity and values to target audiences.
- Manage the company’s brand assets and guidelines, ensuring consistency and coherence across all brand touchpoints and communications channels.
- Collaborate with cross-functional teams, including marketing, product development, and sales, to align brand initiatives with business objectives and drive integrated marketing campaigns.
- Monitor and analyze key performance metrics, including brand awareness, perception, and loyalty, and use data-driven insights to optimize brand performance and drive business results.
- Develop and manage relationships with external partners, including advertising agencies, media partners, and influencers, to execute brand campaigns and initiatives effectively.
- Stay informed about emerging trends, technologies, and best practices in branding and marketing, and incorporate new ideas and innovations into brand strategies and initiatives.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field; Master’s degree is a plus.
- Minimum of 3 years of experience in brand management, marketing, or related role, preferably in the retail or consumer goods industry.
- Proven track record of developing and implementing successful brand strategies and campaigns that drive brand awareness, differentiation, and loyalty.
- Strong understanding of branding principles, consumer behavior, and market dynamics, with experience in market research, segmentation, and positioning.
- Excellent creative and strategic thinking skills, with the ability to develop compelling brand messaging and creative assets that resonate with target audiences.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Passion for branding, marketing, and sustainability.
Benefits:
- Competitive salary package with opportunities for performance-based incentives.
- Opportunities for professional development and career advancement.
- Supportive work environment with opportunities for learning and growth.
- Comprehensive benefits package including health insurance and retirement benefits.
- Opportunity to make a meaningful impact by promoting eco-friendly and sustainable consumer products.
How to Apply:
Interested candidates should send their CV and cover letter to hiring@mysigma.io with the subject line “Brand Manager Application”.