National Sales Manager
Location: Lagos, Island
Salary: ₦500,000 – ₦700,000 per month (negotiable based on experience)
Industry: FMCG (Fast-Moving Consumer Goods)
About Sigma Consulting Group:
Sigma Consulting Group, founded in 2013, is a premier talent acquisition and management solutions provider based in Africa. We specialize in connecting top-tier professionals with visionary organizations across a range of sectors, helping drive economic growth and innovation through exceptional recruitment strategies.
About Our Client:
Our Client is a leading company specializing in the wholesale distribution of industrial and commercial supplies within the FMCG industry. We provide high-quality products that cater to diverse industrial needs and are committed to excellence in customer service and product innovation.
Position Summary:
We are looking for a dynamic and results-driven National Sales Manager to lead and manage our national sales efforts. The ideal candidate will have deep expertise in FMCG sales, exceptional leadership abilities, and proven experience in executing national sales strategies across diverse regions. As the National Sales Manager, you will be responsible for driving revenue growth, leading a large sales team, and ensuring the achievement of national sales targets.
Key Responsibilities:
- Strategic Planning: Develop and implement national sales strategies aligned with company objectives to achieve overall sales goals.
- Team Leadership: Manage, motivate, and guide a large, geographically dispersed sales team, ensuring they meet or exceed performance targets.
- Market Analysis: Continuously analyze market trends, customer behavior, and competitor activity to identify opportunities for growth and refine sales strategies.
- Sales Forecasting: Accurately predict sales performance at the national level and adjust strategies to meet targets.
- Budget Management: Oversee and allocate sales budgets, ensuring effective resource management and optimization of sales activities.
- Relationship Building: Cultivate and maintain strong relationships with key clients, distributors, and stakeholders across multiple regions.
- Communication Skills: Communicate effectively with team members, senior management, and clients to ensure alignment of sales initiatives.
- Performance Management: Set clear sales targets, monitor performance, and provide coaching and feedback to drive individual and team success.
- Analytical Skills: Analyze sales data, trends, and KPIs to identify areas for improvement and develop actionable insights.
- Problem-Solving: Address challenges and implement solutions to overcome obstacles in the sales process and achieve goals.
Typical Responsibilities:
- Develop and execute comprehensive national sales plans that align with the company’s vision and objectives.
- Lead the hiring, training, and development of sales representatives to build a high-performing team.
- Set clear sales goals and quotas for the national sales team, ensuring they are realistic, measurable, and achievable.
- Monitor team performance, identify areas for improvement, and provide constructive feedback and support.
- Collaborate closely with the marketing team to ensure the effective development of sales enablement materials and campaigns.
- Manage the sales pipeline, forecast sales activity, and ensure timely execution of initiatives.
- Represent the company at industry events, conferences, and networking opportunities to expand brand presence and build relationships.
Education & Experience Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- A Master’s degree or MBA is an added advantage.
- Minimum of 10 years of experience in sales, with at least 5 years in a managerial role within the FMCG industry.
- Proven track record of consistently achieving sales targets and leading high-performing teams.
- Strong leadership skills with the ability to manage and motivate large teams across multiple regions.
- In-depth knowledge of the FMCG market and its trends, challenges, and opportunities.
- Exceptional communication, negotiation, and interpersonal skills.
- Strong analytical skills, with the ability to use sales data to drive business decisions.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint) and CRM tools.
Key Skills and Qualities:
- Strategic Thinking: Ability to develop and execute nationwide sales strategies.
- Team Leadership: Strong leadership skills to manage a large, dispersed team.
- Market Insight: Deep understanding of the FMCG industry and customer behavior.
- Sales Forecasting: Proficiency in predicting sales performance and adjusting strategies.
- Budget Management: Experience managing large sales budgets and allocating resources effectively.
- Relationship Building: Proven ability to build and maintain long-lasting client and stakeholder relationships.
- Analytical Skills: Strong ability to analyze sales data and adjust strategies for better results.
- Problem-Solving: Ability to address challenges and implement effective solutions.
Benefits:
- Competitive salary (₦500,000 – ₦700,000 per month, negotiable based on experience).
- Performance-based incentives and bonuses.
- Health and wellness benefits.
- Career development opportunities with a focus on growth and leadership training.
- Flexible work environment and opportunity to work with a leading FMCG brand.
- Access to ongoing professional development programs.